Charles Adam Pringle

Copywriter

Bon Appétit & Epicurious: Every Recipe Is a Story

I landed on the idea that “Every Recipe Is a Story and Every Story Has a Hero” for the launch of the fully redesigned Epicurious app. The core idea here is a focus on winning in the kitchen, whether it’s a weeknight one- pot meal or a family-packed Thanksgiving.

By placing the user at the center of this highly effective storytelling device, we surpassed all expectations for app adoptions.