New era. New Dow.
Charles Adam Pringle
Copywriter
Dow: Rebranding a Titan
Dow Chemical needed to reintroduce itself to the world — not as the industrial giant of the previous century, but as a company genuinely committed to sustainability and human progress. The challenge was credibility. How do you help a brand this large and this legacy-laden say something new without it sounding like spin? The answer was to let the science do the talking, and write around it with honesty and confidence.
- Role
- Copywriter for Landor Associates
- URL
- new.dow.com/en-us
