Charles Adam Pringle

Copywriter

The New York Times: Illustrated Subscription Campaign

Subscriptions are the lifeblood of the new New York Times. My art director and I set out to demonstrate to would-be subscribers the sheer breadth of content at their fingertips.

Working with the renowned French illustrator Serge Bloch, our campaign was inspired by a data insight that readers often come to The Times for something specific, yet stay much longer than they intended after discovering something they weren’t expecting.

Role: Senior Copywriter for The New York Times

The New York Times: Illustrated Subscription Campaign
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The New York Times: Illustrated Subscription Campaign

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The New York Times: Illustrated Subscription Campaign
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