Charles Adam Pringle

Copywriter

The New York Times: The Truth Has a Voice

Following the cultural impact of The Truth Is Hard, the challenge was to deepen the platform without repeating it. The Times had earned the right to be specific — to point at the stories that only fearless journalism could tell. The brief was to extend the campaign into new territory: women’s rights, underreported voices, and the journalists who refused to look away.

Role
Senior Copywriter for The New York Times
The New York Times: The Truth Has a Voice
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The Truth Has a Voice Animation

The Truth Has a Voice Animation

The Truth Has a Voice Animation

The Truth Has a Voice Landing Page

The Truth Has a Voice Banners

The Truth Has a Voice Banners

The Truth Has a Voice Banners

The Truth Has a Voice Banners

The Truth Has a Voice Banners

The Truth Has a Voice Banners

The Truth Has a Voice Banners

The Truth Has a Voice Social Media Assets

The Truth Has a Voice Social Media Assets

The Truth Has a Voice Social Media Assets

The Truth Has a Voice Social Media Assets

The Truth Has a Voice Social Media Assets
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New-York Historical Society: A New Story
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