Charles Adam Pringle

Copywriter

The New York Times: The Truth Is Hard

The New York Times was facing an existential question: in an era of misinformation and declining trust in media, why does serious journalism still matter? The brief called for a brand platform that could re-establish The Times as the gold standard of reporting — without sounding defensive or self-congratulatory. The challenge was to make the case for truth without preaching it.

Role
Senior Copywriter for The New York Times
Date
2017/2018
The New York Times: The Truth Is Hard
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