Charles Adam Pringle

Copywriter

The British Open: Brand Narrative

Not content with America laying claim to golf’s biggest events, the Royal & Ancient Golf Club underwent a major re-branding of the British Open in order to re-assert it as the premier competition in the sport.

UNMATCHED is the brand narrative I created for Fred Popp and his sports branding shop Teamup in London. It continues to serve as the internal monologue of the brand, helping re-position it as THE OPEN.

Click the audio file to hear UNMATCHED read dramatically by the chief executive of the Royal & Ancient Golf Club.

Role
Copywriter for TeamUp
For
Teamup
URL
www.theopen.com/
The British Open: Brand Narrative
←

UNMATCHED.

No contest is more thrilling to play or more captivating to watch.

Because this isn’t just something you witness . . . this is something you remember.

Here you form part of forever, honoring the origins of our sport and laying the foundation of its future.

For players and spectators alike, the OPEN Championship is golf at its most accessible, the sport in its purest form.

Simply, the one every golfer wants to win.

Unrivaled in its legacy, this is the OPEN, enduring, inspiring and unrelenting.

The ONE.

The OPEN.

Via Teamupco.com
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